How do you create The Very Best Burger? We know it all starts with high-quality beef and then from there, the sky is the limit. Buns, condiments, veggies, sauces, sizes, preparations, price and customer service all factor into what makes a successful Burger menu and restaurant.
That is why year after year, we bring you our annual Burger Trends Report. Meticulously compiled by gathering intel from our valued customers across the country about their Burgers, menus, and marketing, it gives you unprecedented insight into what’s trending and what is never going out of style (spoiler alert: American cheese is still the king.)
This year, we’ve made it even more data-rich. New questions provide details about point of sale materials, beverages, desserts, and online ordering; the report now not only tells you what is a classic, but also what’s on trend, while also providing context for the overall business. In addition, it also sheds light on what social marketing channels are working to help drive in customers and raise customer satisfaction.
Ultimately, this is intended to be a source of inspiration that paves the way for thoughtful creativity and calculated experimentation. We want to help you stay ahead and on top of trends in the restaurant business, give you that little edge over your competition, and separate you from the pack. Sure, you could trailblaze and just try to figure things out, but we get it, for the busy and overwhelmed operator, that takes a lot of time and can be financially risky.
Instead, we did all the work and gathered the intel so you can make informed creative choices. So, how will you differentiate yourself in 2018?